⚡ Breaking

India GDP grows 7.2% in latest quarterSupreme Court rules on Electoral Bonds transparencyAI Governance Bill tabled in Parliament for discussionRBI holds repo rate steadyISRO announces next lunar mission timelineIndia GDP grows 7.2% in latest quarterSupreme Court rules on Electoral Bonds transparencyAI Governance Bill tabled in Parliament for discussionRBI holds repo rate steadyISRO announces next lunar mission timeline

Lifestyle & Consumer Economy Writer

Arjun Kapoor

Consumer behaviour researcher. Tracks how India's middle class negotiates aspiration against inflation.

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Lifestyle Analysis

The Great Indian Middle-Class Squeeze: Inflation, EMIs, and the End of Comfortable Aspiration

Arjun Kapoor May 26 3 min

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Lifestyle Analysis

From Dhabas to Dark Kitchens: How Food Delivery Apps Reshaped a Cultural Institution

Arjun Kapoor May 24 3 min

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Lifestyle Analysis

The Indian Wedding Industrial Complex: Debt, Display, and the Economics of Excess

Arjun Kapoor May 23 3 min

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Lifestyle Analysis

Fitness Culture and the Rise of the Aspirational Gym Membership India Can’t Quite Afford

Arjun Kapoor May 22 3 min